Blog

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Why Your Paid Ads Aren’t Converting (and How to Fix Them)

By William Randazzo • August 12, 2025
Discover why your paid ads aren’t converting and learn expert tips to improve your ad performance and get better ROI from your campaigns with OTLM.
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Is Your Website Losing You Business? 5 Signs It’s Time for a Redesign

By William Randazzo • August 1, 2025
Is your contractor website outdated or failing to generate leads? Discover 5 key signs it’s time for a professional redesign to boost traffic, improve user experience, and grow your business.
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Building a Strong Online Reputation: Tips for Home Service Businesses

By William Randazzo • July 22, 2025
Learn how home service businesses can build a strong online reputation with reviews, responses, and customer trust. Tips from OTLM marketing experts.
A Frustrated business owner at a computer, overwhelmed by poor marketing results and bad leads

5 Signs Your Marketing Agency Isn’t Delivering Real Leads

By William Randazzo • July 17, 2025
Not getting real leads from your marketing agency? Discover 5 signs your contractor marketing strategy is failing—and how OTLM can help.
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Local Marketing for Contractors: Avoid Budget-Wasting Pitfalls

By William Randazzo • July 16, 2025
Discover the top marketing budget mistakes contractors make and learn smart strategies to improve your ROI with expert tips from On The Line Marketing.