Marketing Strategy
Marketing can be predictable, you just need a strategy.
We work with the crews who build, fix, and shape the outdoors — landscapers, outdoor living contractors, roofers, asphalt teams, tree companies, remodelers. Our strategies cut the fluff, save you money, and get straight to what actually fills the schedule.
Great marketing doesn’t begin with guessing what might work — it’s rooted in understanding who your ideal client is.
Who is the ideal customer for each of your top-earning services? Which services bring in the strongest profit and happiest customers — and which ones drain time without real return? Together, we’ll dig deep and map out a marketing foundation that attracts the right kind of work and positions your business as the top choice in your mark
Contractor-Focused Strategy
Before ads, websites, or content — strategy comes first. This is the phase where we get clarity: who you want to reach, what services you want to grow, and how to make your marketing system work harder.
Streamlined Process
We start with a conversation — what’s working, what’s not, and what you want more of.
From there, we define your niche, sharpen your core offerings, and shape a message that speaks directly to the customers who value your work most.
Action-Focused. Results-Driven.
Next we refine your niche, messaging, and priorities, and then hand you clear, plain-spoken recommendations to act on immediately. It’s the starting point that ensures your budget is spent with intention.
WHAT TO EXPECT
Drive Business Success With Our Tailored Marketing Strategy Designed to Achieve
Your Goals
STEP ONE
Onboarding & Logins
In the onboarding stage, we ensure effortless asset sharing and provide access to critical platforms. Our team develops tailored audiences for accurate social targeting and organizes ad accounts for enhanced performance. We conduct thorough keyword research and configure Google Ads to establish a strong foundation for your marketing efforts.
This phase guarantees that all essential tools and foundational work are established for a successful campaign launch.
STEP TWO
Set Up & Branding
Our method emphasizes a concentrated and swift information-gathering procedure. We craft your brand messaging to guarantee uniformity across all platforms. We pinpoint the optimal account parameters and prioritize services for promotion. At the same time, we refine the who, what, when, where, and how of your marketing strategy.
This enables us to swiftly pinpoint the crucial components vital for a successful and focused marketing campaign.
STEP THREE
Deployment & Execution
This phase signifies the launch of your polished marketing strategies. We implement campaigns designed specifically to meet your distinct needs, enhancing strategic content for maximum effectiveness through the StoryBrand framework—empowering customers to become the heroes of their own narratives. Our team diligently tracks performance metrics, continuously fine-tuning and adjusting our strategies to guarantee the best possible results.
During this phase, our focus is to propel your business towards its objectives using strategic and agile marketing tactics.
STEP FOUR
Enhancement & Outcomes
The maintenance and optimization phase is ongoing during your collaboration with OTLM. Our project managers (PMs) serve as your marketing strategists, leveraging their expertise in digital marketing. They analyze metrics, including lead generation, to ensure effective implementation of your marketing strategy by our teams. You can expect regular meetings—monthly or quarterly—where your PM will provide insights and recommendations tailored to your goals and needs.
This approach guarantees that your marketing consistently aligns with your defined objectives.
At OTLM, we are committed to your business's success as much as you are.
This is precisely why we partner with you to create a tailored system that meets your business requirements, with plans starting at $2,500 per month, plus advertising expenses.
Steadiness
Expansion
Footprint
BRANDING
GOOGLE ADS
LINKEDIN ADS
SEO
REVIEW MANAGEMENT
EMAIL MARKETING
CASE STUDIES
Here Is Where Lasting Impact
Begins
CASE STUDIES
Here Is Where Lasting Impact
Begins
CASE STUDIES
Here Is Where Lasting Impact
Begins
