Is Your Website Losing You Business? 5 Signs It’s Time for a Redesign
Why a Website Redesign Matters for Contractor Marketing
Your website is often the first impression a potential customer gets of your business—and in a matter of seconds, they’ve decided whether to stay or move on. For contractors and small business owners especially, a strong online presence can make the difference between landing a new client or losing one to the competition.
If your site hasn’t been updated in a while, you could be missing out on leads. Let’s take a look at five signs it’s time for a website redesign, and how professional updates can help support your contractor marketing strategy.
1. It Looks Outdated or Unprofessional
In the digital world, looks matter. If your site still has that early 2010s layout with small fonts, clunky sidebars, and outdated images, visitors may assume your services are just as behind the times. An outdated contractor website can reflect poorly on your work—especially in industries where trust and professionalism are everything.
A clean, modern layout shows customers you’re current, capable, and invested in your business.
2. It’s Not Mobile-Friendly
Over half of all website traffic today comes from mobile devices. If your site isn’t responsive—that is, if it doesn’t automatically adjust to different screen sizes—you’re likely frustrating users and losing potential leads.
Whether someone’s checking out your services from a phone on a job site or searching for emergency help from their tablet, your modern website design needs to look great and work smoothly on any device.
3. It’s Hard to Navigate
A confusing or cluttered site can turn users off fast. If it takes too many clicks to find your contact info, or your menus are buried or broken, users will likely give up before reaching out.
Good navigation is a key part of user experience—and it’s something every website design company should prioritize. A business website makeover that simplifies navigation can increase engagement and reduce bounce rates, which also benefits your SEO.
4. You’re Not Getting Leads or Traffic
If your website isn’t delivering results—no phone calls, contact form submissions, or even traffic—it’s time to take a closer look. Outdated code, slow load speeds, poor SEO structure, and lack of clear calls to action can all contribute to low performance.
A website redesign can fix these issues by improving structure, optimizing for search engines, and aligning the content with your target audience. For contractors, this might mean clearer service pages, better project photos, and simplified quote request forms that convert visitors into customers.
5. It Doesn’t Reflect Your Current Brand or Services
Your business has grown—but has your website kept up? If you’ve added new services, changed your branding, or expanded your team, your site needs to reflect those updates.
This is especially important for contractors who have evolved beyond one niche or area. Your contractor website should accurately represent the scope of your work, your latest projects, and what sets your business apart.
Working with a company that offers professional web design services ensures your digital presence matches your real-world capabilities—and tells the full story of your brand.
Ready for a Change?
Don’t let an outdated site hold your business back. Your website is one of the most powerful tools in your contractor marketing toolkit, and it should work just as hard as you do.
If you're noticing any of these warning signs—or just have a gut feeling that your site isn't doing enough—On The Line Marketing can help. From business website makeovers to full builds with SEO and user experience in mind, we specialize in helping contractors and small businesses grow with confidence.
Let’s build a site that works as hard as you do. Contact OTLM today to schedule a free website audit and see how a redesign can bring your brand back to life.
