ANALYTICS & LEAD TRACKING

Are your clicks driving conversions?

Clicks are only part of the story. What truly matters is how those clicks impact your business. Go beyond click-through rates with a results-driven approach focused on post-click performance and lead generation that delivers measurable growth.

Logo for X2N Builders & Design with phone number: 443.825.0737.
Logo with the word "VALOR" in a patriotic design, with the tagline "HONOR. RESPECT. TRUST YOUR HOME TO VALOR."
Empty white space.
White background.
Logo: X2N Fiberglass Pools with phone number 443.825.0737, splash design behind the text.

Say goodbye to ambiguity and welcome full transparency.


 With 24/7 access to a real-time dashboard, you gain complete visibility into your digital marketing performance. This clarity allows you to quickly adapt your strategy to changing market conditions and maintain a competitive advantage.

Analytics-Driven Decisions

Make confident decisions backed by real performance data, not assumptions or guesswork. By focusing on measurable insights, you can allocate resources more efficiently and maximize your return on investment.

Downward pointing arrow.
Black arrow pointing to the right.

Conversion Attribution Modeling

Connect sales and conversions to specific marketing efforts to clearly understand which campaigns and channels drive real results for your lawn, landscape, or outdoor living business.

Black arrow pointing right.
Down arrow pointing downwards.

Long-Term Growth

Understanding the customer journey from first touch to conversion is essential for long-term stability and growth. By optimizing each stage, you increase conversion rates and build a strong, lasting business foundation.

WHAT TO EXPECT

In-Depth Metrics at Your Fingertips


When running multiple campaigns across different services, accurate performance tracking is essential. Clear, centralized data enables true optimization and drives stronger marketing results.

Website homepage on a laptop, green and gray color scheme, showing landscaping designs.
Hand-drawn bar graph with upward-trending bars and arrow, representing growth.

Advanced Analytics at the Core of Your Marketing Data

Think of it as your inbound lead control panel. While no data system is perfect, accurate attribution across enough leads reveals clear trends and meaningful insights into ROI.

Rotary dial telephone in outline drawing.

Special Phone Numbers to Identify Lead Sources

Your website can display unique phone numbers for different visitors, allowing precise call tracking by source. Additional marketing channels also use dedicated tracking numbers, providing clear insights into lead origins and enabling smarter, data-driven marketing decisions.

Gear with inner circle, sketched style.

Integrated Call and Form Tracking

Integrated call and form tracking captures first-touch attribution for every inbound lead, giving you clear insight into what’s working and where your leads are coming from.

Alarm clock, black and white sketch, shows time at 12:05.

Real-Time Reporting, Anytime You Need It

Access your reporting dashboard at any time to view clear, real-time insights into performance and progress. You’ll receive secure login access for yourself and your team, ensuring full transparency whenever and however often you choose to review results.

At OTLM, we are committed to your business's success as much as you are.

This is precisely why we partner with you to create a tailored system that meets your business requirements, with plans starting at $2,500 per month, plus advertising expenses.

STABILITY

Empty white background.

STRATEGY

Empty white background.

WEB DESIGN

Hand holding a smartphone.

META ADS

EXPANSION

White background.

SOCIAL POSTING

Empty white space.

GOOGLE ADS

Hand holding a smartphone.

META ADS

Empty white space.

ANALYTICS & LEAD TRACKING

A blank white image.

SEO

Empty white space.

REVIEW MANAGEMENT

Empty white space.

VIDEOGRAPHY

Empty white space.

EMAIL MARKETING

Empty white background.

STRATEGY

Empty white background.

WEB DESIGN

Hand holding a smartphone.

META ADS

White background.

SOCIAL POSTING

Empty white space.

ANALYTICS & LEAD TRACKING

STABILITY

EXPANSION

White background.

BRANDING

Empty white space.

GOOGLE ADS

A blank white image.

SEO

Empty white space.

REVIEW MANAGEMENT

Empty white space.

EMAIL MARKETING

CASE STUDIES

See What’s Possible

X2N logo beside a laptop and phone displaying a website. The site features a green and black color scheme.

X2N

We executed a comprehensive digital strategy

and website transformation, positioning X2N

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

Keil Tree Experts

We executed a comprehensive digital strategy

and website transformation, positioning Keil Tree Experts

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

Bayside

We executed a comprehensive digital strategy

and website transformation, positioning Bayside

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

CM Ayres

We executed a comprehensive digital strategy

and website transformation, positioning CM Ayres

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

THE RESOURCE HUB
Insights You Can  Put to Work


From step-by-step playbooks to proven marketing strategies, our guides and webinars give you the tools to grow with confidence.

Features that buyers have come to expect

By chris darr • December 19, 2023
Preparing your home for a private viewing is essential. These are the things you should focus on...

How to pack your stuff

By chris darr • December 19, 2023
Preparing your home for a private viewing is essential. These are the things you should focus on...

Preparing your home for a private viewing

By chris darr • December 19, 2023
Preparing your home for a private viewing is essential. These are the things you should focus on...