WEBSITE DESIGN

Create a powerful first impression

If your marketing ecosystem is your home, your website is the front door. It should do more than just work flawlessly, it should captivate, engage, and inspire trust. Welcome prospects and customers with a visually striking, user-focused website that acts as the true digital gateway to your brand.

X2N Outdoor & Design logo with phone number: 443.825.0737, and a decorative background.
Logo with the word "VALOR" in white, with a star pattern on the "V" and a brick pattern on the "A", and the tagline, "HONOR. RESPECT. TRUST YOUR HOME TO VALOR."
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Logo for X2N Fiberglass Pools with phone number 443.825.0737, and a water splash graphic.

Your website shouldn’t be hard to manage.


Leave behind the frustration of complicated, hard-to-update platforms. Upgrade to a website built from the ground up, strategically designed for scalability and success in the lawn, landscape, and outdoor living industry.

Elevate Your Brand With Modern Design

Attract the right audience with a clean, modern design supported by high-quality photos and video that create strong emotional connections.

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Create a Frictionless Experience

Built on a reliable CMS, your website delivers a smooth, intuitive experience across all devices from desktop to mobile.

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Turn Visitors Into Customers

Your website acts as your top sales tool, driving data insights, engagement, and conversions that support business growth.

Take Control of Customer Perception

A visually appealing, easy-to-use website shapes trust, attracts qualified leads, and guides users toward conversion.

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Build a Complete Marketing System

Your website connects every part of your marketing strategy, serving as a central hub for content and digital efforts.

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Design for Growth

Built around your business goals, your website supports lead generation, brand awareness, and long-term scalability.

WHAT TO EXPECT IN YOUR CUSTOM SITE

Websites built to convert visitors into customers

We all know a strong website drives business success, but it’s the right content and strategy that truly set high-performing websites apart.

Laptop displaying a circular infographic with steps: Identify Goals, Create a Calendar, Analyze Results, Track Performance, Plan & Optimize, and Action on Insights.

Fully Robust, Multi-Page Website

Industry-leading design built on proven principles, featuring up to 40 pages, smooth scroll animations, and modern hover effects.

Advanced Content Management System

A fast, flexible, and cost-effective CMS that serves as a powerful, fully integrated marketing foundation.

StoryBrand-Driven Design and Copy

As a StoryBrand-certified agency, we create websites within a marketing system using clear, customer-focused messaging and design.

Professionally Written and Edited Copy

Our experienced writers specialize in the lawn, landscape, and outdoor living industry, so you don’t have to write a single word.

Seamless User Experience

No dead ends. Every page is intentionally designed to guide visitors deeper into your site or toward conversion.

Conversion-Focused Elements

Strategic primary and secondary calls to action, along with custom contact forms that engage visitors and drive results.

Foundational and On-Page SEO

Comprehensive SEO planning includes preserving existing rankings, sitemap analysis, optimized H1 and H2 tags, page titles, and internal linking.

Mobile-Optimized Design

With more than half of website traffic coming from mobile devices, every site is designed mobile-first and integrates Facebook and Instagram feeds when applicable.

Up to 10 Case Study Pages

Showcase your best work with detailed project stories that help attract higher-value clients and larger projects.

Process-Focused Pages

Clearly presenting your process builds trust and sets clear expectations for your customers.

Proper 301 Redirects

Protect your existing SEO equity and maximize the return on your current website investment.

Websites part of a marketing system also include…

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Google Analytics & Search Console | ➔

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Paid Media landing pages | ➔

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SEO landing pages for an instant boost | ➔

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Call Tracking | ➔

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Thank you pages to track conversions even better

WHAT TO EXPECT IN YOUR CUSTOM SITE

Websites built to convert visitors into customers

We all know a strong website drives business success, but it’s the right content and strategy that truly set high-performing websites apart.

Mobile phone displaying a website for roofing, siding, and window services in MD, VA, and DE.

Fully Robust, Multi-Page Website

Industry-leading design built on proven principles, featuring up to 40 pages, smooth scroll animations, and modern hover effects.

Advanced Content Management System

A fast, flexible, and cost-effective CMS that serves as a powerful, fully integrated marketing foundation.

StoryBrand-Driven Design and Copy

As a StoryBrand-certified agency, we create websites within a marketing system using clear, customer-focused messaging and design.

Professionally Written and Edited Copy

Our experienced writers specialize in the lawn, landscape, and outdoor living industry, so you don’t have to write a single word.

Seamless User Experience

No dead ends. Every page is intentionally designed to guide visitors deeper into your site or toward conversion.

Conversion-Focused Elements

Strategic primary and secondary calls to action, along with custom contact forms that engage visitors and drive results.

Foundational and On-Page SEO

Comprehensive SEO planning includes preserving existing rankings, sitemap analysis, optimized H1 and H2 tags, page titles, and internal linking.

Mobile-Optimized Design

With more than half of website traffic coming from mobile devices, every site is designed mobile-first and integrates Facebook and Instagram feeds when applicable.

Up to 10 Case Study Pages

Showcase your best work with detailed project stories that help attract higher-value clients and larger projects.

Process-Focused Pages

Clearly presenting your process builds trust and sets clear expectations for your customers.

Proper 301 Redirects

Protect your existing SEO equity and maximize the return on your current website investment.

Websites part of a marketing system also include…

Check mark inside a circle.

Google Analytics & Search Console | ➔

Checkmark inside a circle.

Google Analytics & Search Console | ➔

Check mark inside a circle.

Google Analytics & Search Console | ➔

Checkmark inside a circle, indicating a completed or approved task.

Google Analytics & Search Console | ➔

TESTIMONIALS

Words From Our Clients

"Working with OTLM was super easy, I reached out for some marketing help, and they created an amazing website that brought results within the first 2 weeks."

Name Surname

"Working with OTLM was super easy, I reached out for some marketing help, and they created an amazing website that brought results within the first 2 weeks."

Name Surname

CASE STUDIES

The 3-Step Website Design Process

Our websites are crafted by experienced designers and guided by a dedicated Marketing Project Manager who oversees communication, gathers feedback, and ensures quality at every stage.

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Onboarding and Design Plan

This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

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Full Site Build

This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

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SOCIAL POSTING

This is paragraph text. Click it or hit the Manage Text button to change the font, color, size, format, and more. To set up site-wide paragraph and title styles, go to Site Theme.

You’ll receive your new website within 10 weeks of onboarding completion.

At OTLM, we are committed to your business's success as much as you are.

This is precisely why we partner with you to create a tailored system that meets your business requirements, with plans starting at $2,500 per month, plus advertising expenses.

STABILITY

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STRATEGY

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WEB DESIGN

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META ADS

EXPANSION

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SOCIAL POSTING

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GOOGLE ADS

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META ADS

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ANALYTICS & LEAD TRACKING

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SEO

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REVIEW MANAGEMENT

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VIDEOGRAPHY

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EMAIL MARKETING

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STRATEGY

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WEB DESIGN

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META ADS

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SOCIAL POSTING

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ANALYTICS & LEAD TRACKING

STABILITY

EXPANSION

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BRANDING

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GOOGLE ADS

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SEO

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REVIEW MANAGEMENT

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EMAIL MARKETING

CASE STUDIES

See What’s Possible

Laptop and smartphone displaying a website with green and white color scheme. The logo includes "X2N" and a plant design.

X2N

We executed a comprehensive digital strategy

and website transformation, positioning X2N

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

Keil Tree Experts

We executed a comprehensive digital strategy

and website transformation, positioning Keil Tree Experts

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

Bayside

We executed a comprehensive digital strategy

and website transformation, positioning Bayside

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

CM Ayres

We executed a comprehensive digital strategy

and website transformation, positioning CM Ayres

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

THE RESOURCE HUB
Insights You Can  Put to Work


From step-by-step playbooks to proven marketing strategies, our guides and webinars give you the tools to grow with confidence.

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