EMAIL MARKETING

Deliver the right message to the right audience at the right time.

By segmenting your email list, you ensure prospects and customers receive relevant, valuable content tailored to their interests, increasing engagement and response rates.

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Logo for X2N Fiberglass Pools with phone number 443.825.0737, with water splash in the background.

Stay aligned with customer needs through data-driven marketing.

Retain Ownership

Unlike social platforms and search engines that can change algorithms or restrict access without notice, your email list remains fully under your control. This ownership allows you to communicate directly with subscribers using targeted, personalized messaging.

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Automated Marketing Processes

Email marketing automation enables sequences, autoresponders, and trigger-based campaigns that streamline your efforts, save time, and deliver timely, relevant communication to your audience.

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Drive More Conversions

Drive traffic to your website and landing pages while increasing engagement across social media. With stronger brand awareness and consistent touchpoints, you can achieve higher conversion rates and build repeat customers.

WHAT TO EXPECT

Strategic Email Campaigns Aligned with Your Brand and Services


We manage every aspect of your email marketing, allowing you to focus on running your business while we deliver meaningful engagement with your audience.

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Typically includes one email campaign per month.

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Initial email template design with ongoing updates as needed.

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Topics are strategically selected based on your services and seasonality, with the option to incorporate your specific messages or promotions.

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We handle the full email copywriting, requiring little to no input from you.

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Campaigns are managed through Mailchimp, and you retain full access and ownership of all email assets.

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Automation and workflow setups are not included and are priced separately based on scope and complexity.

Be the Industry Authority


Written by professional copywriters with specialized training in the lawn, landscape, and outdoor living industry, your emails reinforce your position as a trusted authority. Unlike general marketing agencies, we understand the technical nuances of your field, ensuring your messaging sounds authentic, knowledgeable, and aligned with your expertise—not generic or disconnected.

Provide Relevant Content


Stop overwhelming inboxes with generic marketing emails and start delivering content that truly educates and inspires. Think of HALSTEAD as an extension of your lawn, landscape, and outdoor living business, managing your marketing with industry-specific expertise. Each month, we deliver relevant content supported by thoughtful visuals and precise calls to action that resonate with your audience, driving higher engagement, more conversions, and sustainable business growth.


Make no mistake—email marketing directly impacts your bottom line.


Here are four key ways email marketing drives stronger leads and increased revenue:

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Moves prospects further through your sales funnel by consistently reinforcing your brand

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Increases referrals by keeping your company top of mind with existing customers

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Strengthens lead generation through regular reminders of your services, approach, and expertise

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Reinforces your value proposition, improving win rates on bids and proposals

At OTLM, we are committed to your business's success as much as you are.

This is precisely why we partner with you to create a tailored system that meets your business requirements, with plans starting at $2,500 per month, plus advertising expenses.

STABILITY

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STRATEGY

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WEB DESIGN

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META ADS

EXPANSION

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SOCIAL POSTING

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GOOGLE ADS

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META ADS

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ANALYTICS & LEAD TRACKING

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SEO

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REVIEW MANAGEMENT

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VIDEOGRAPHY

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EMAIL MARKETING

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STRATEGY

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WEB DESIGN

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META ADS

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SOCIAL POSTING

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ANALYTICS & LEAD TRACKING

STABILITY

EXPANSION

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BRANDING

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GOOGLE ADS

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SEO

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REVIEW MANAGEMENT

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EMAIL MARKETING

CASE STUDIES

See What’s Possible

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X2N

We executed a comprehensive digital strategy

and website transformation, positioning X2N

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

Keil Tree Experts

We executed a comprehensive digital strategy

and website transformation, positioning Keil Tree Experts

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

Bayside

We executed a comprehensive digital strategy

and website transformation, positioning Bayside

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

CM Ayres

We executed a comprehensive digital strategy

and website transformation, positioning CM Ayres

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

THE RESOURCE HUB
Insights You Can  Put to Work


From step-by-step playbooks to proven marketing strategies, our guides and webinars give you the tools to grow with confidence.

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