Elevating the Client Experience

A Contemporary Approach to Web and SEO Success

Web Design & Strategic Copywriting

Driving Higher Engagement Through Modern, Memorable Web Design

Two smartphones displaying a website, featuring green and white color scheme. The website promotes outdoor living space.

The OTLM team designed the new X2N website to  clearly communicate expectations and set the stage for future customers.

Designed to feel modern and refined, the X2N website incorporates elevated brand elements such as gold accents and distinctive design details, including rounded section dividers, scrolling text, arrow animations, and dynamic image effects.


Integrated with X2N’s internal technology, the work-in-progress page allows clients to view real-time project updates. Features such as horizontal scrolling, interactive hover effects, and the “X2N” logo used as a background texture create a cohesive, on-brand experience that is immersive, engaging, and informative.


The X2N website now features a sleek, contemporary design that highlights innovative brand elements and dynamic, interactive experiences, keeping visitors  engaged and well informed.

Real-time project update integration delivers greater transparency into ongoing work, while strategic SEO enhancements have driven measurable improvements in keyword rankings. In parallel, targeted social and paid media campaigns—supported by new ad formats and streamlined lead management—have produced notable increases in conversions and overall marketing performance.


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Advanced SEO Optimization

Elevating SEO Results with a Strategic Approach

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OTLM quickly identified that the client’s previous website lacked proper SEO optimization, confirmed by research showing no top-100 rankings for relevant keywords.

Following the launch of a new, SEO-optimized website, the team saw immediate performance improvements and has continued to implement ongoing enhancements to strengthen visibility and rankings.

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Keywords Ranked Among Google’s Top 10

Currently, 59 high-value keywords hold top-10 positions on Google, a significant improvement from having no ranked keywords prior to working with OTLM.

Expanded Visibility Across Paid Channels

Accelerating Conversion Performance with Highly Targeted Social and Paid Advertising

X2N experienced a strong performance month, generating 10 tracked Google leads and achieving the lowest cost per click of the year at $3.47, driven in part by video-based campaigns. The highest-performing keyword, “local patio builders,” produced 5 leads, while the “patios” ad group delivered 15 leads, demonstrating effective targeting and intent-driven traffic.

SEO and paid media efforts advanced significantly with the rollout of new advertising channels, including YouTube, Microsoft Ads, Local Services Ads (LSAs), and Facebook Lead Generation campaigns.

In addition, OTLM implemented a custom integration connecting Squarespace forms directly to X2N’s CRM (Buildertrend), enabling streamlined, automated lead capture and management without manual intervention.

Two smartphones displaying a website, featuring green and white color scheme. The website promotes outdoor living space.

Key Results Achieved Through the OTLM and X2N Collaboration

Contemporary Website Redesign

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Developed a highly engaging website featuring distinctive design accents such as gold highlights, rounded section dividers, animated text, and dynamic image effects to capture attention and keep visitors engaged.

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Live Project Transparency

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Implemented a dedicated work-in-progress section integrated with X2N’s technology, giving clients real-time visibility into active projects and fostering greater transparency and engagement.

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Major SEO Performance Improvements

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SEO results were dramatically elevated through comprehensive website optimization, resulting in 59 relevant keywords achieving top-10 Google rankings, compared to no ranked keywords prior to partnering with OTLM.

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Improved Conversion Performance

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Recorded a standout month with 10 tracked Google leads and the lowest CPC of the year at $3.47, fueled by precision-targeted video advertising.

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Broadened Paid Media Footprint

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Rolled out new advertising formats across platforms such as YouTube, Microsoft Ads, and Facebook, while implementing a seamless integration between Squarespace forms and X2N’s CRM to streamline lead capture and management.

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CASE STUDIES

Discover What’s Possible

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X2N

We executed a comprehensive digital strategy

and website transformation, positioning X2N

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

Keil Tree Experts

We executed a comprehensive digital strategy

and website transformation, positioning Keil Tree Experts

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

Bayside

We executed a comprehensive digital strategy

and website transformation, positioning Bayside

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY

CM Ayres

We executed a comprehensive digital strategy

and website transformation, positioning CM Ayres

as a prominent industry leader and delivering

measurable outcomes.

VIEW CASE STUDY